Juventus unveil 2025-26 home shirt with splash of pink as Alisha Lehmann offers two-word verdict
With the 2025-26 season just around the corner, Juventus have unveiled their brand-new home kit—a sleek reimagining of a classic design that’s already generating plenty of buzz. At first glance, it’s recognisably Juventus: the familiar black and white stripes are proudly intact. But there’s a twist—one that’s caught the eye of players and fans alike.
A bold splash of pink, delicately threaded through the shirt’s detailing, marks a nostalgic return to the club’s origins. It’s a nod to Juventus’ roots, a subtle yet striking homage that blends tradition with a modern flair. And among the first to show off the new look was none other than Alisha Lehmann, who delivered a short but powerful reaction.
“No words” – Lehmann’s Instagram post says it all
As soon as Juventus dropped their new kit, Lehmann took to Instagram to share her thoughts. The Swiss international, known for her eye-catching style on and off the pitch, posted a photo of herself in the jersey alongside two simple words: “No words.” The caption was paired with black and white heart emojis—a minimal, yet emphatic endorsement of the fresh design.
It’s a message that mirrors the general sentiment from the Bianconeri faithful. This kit might be short on gimmicks, but it’s big on meaning. The pink, used on the club crest, the adidas logo, and the famous three stripes on the shoulders, carries real historical weight. It’s a tribute to the club’s first-ever colours from way back in 1897, when the Turin side wore pink shirts before adopting the iconic black and white.
For Lehmann, who joined the club ahead of last season, it’s more than just a new outfit—it’s a symbol of success and a fresh chapter. She played an important role in Juventus Women’s triumphant campaign, helping the club secure their sixth Scudetto title and claiming her first major piece of silverware in the process.
A kit for champions, designed with heritage in mind
The new Juventus home shirt has clearly been crafted with purpose. While many modern kits fall into the trap of overdesign or experimental patterns, this one strikes a balance. The traditional vertical stripes are crisp, classic, and unmistakably Juve. But the pink accents introduce a unique, almost sentimental touch.
In a statement accompanying the kit’s launch, Juventus highlighted the intention behind the design: “A recognition of the club’s founding traditions.” In other words, this isn’t just a fashion statement. It’s a celebration of identity. A way of linking past glories to the ambitions of the future.
Both the men’s and women’s teams will be wearing the new kit throughout the 2025-26 season, a campaign that promises high expectations and even higher stakes. For Juventus Women, led by their fast-rising Swiss winger, the challenge will be to defend their title and extend their domestic dominance.
Lehmann Juventus journey: from new signing to champion
Alisha Lehmann’s move to Juventus last year raised eyebrows—not because of doubts about her ability, but because of the high-profile nature of her career both on and off the pitch. Known for her huge social media following and distinctive style, there were murmurs about how she’d fit into the club’s intensely competitive environment.
But she answered any sceptics in the best possible way: with performances. Her energy, creativity, and attacking drive added a new dimension to Juventus’ front line, and she quickly became a key figure in the team’s success.
Securing the Scudetto was a landmark achievement not just for the club, but for Lehmann personally. After years of development and promise across clubs in Switzerland, England, and now Italy, she’s finally added a major domestic title to her name. And with Juventus continuing to invest in their women’s project, the stage is set for even more success.
Italian Women’s Cup final awaits
While the new kit might be grabbing headlines, Juventus still have unfinished business this season. Lehmann and her teammates are preparing for the final of the Italian Women’s Cup on Saturday, where they’ll face Roma in what promises to be a fiercely contested clash.
A win would mean completing a domestic double—a feat that would underline Juventus’ status as the dominant force in Italian women’s football. And while Roma have shown their strength in recent seasons, Juventus’ experience and star power could be the deciding factor.
Lehmann will no doubt be a central figure once again, as she looks to cap off a successful season with another trophy. The pink-striped shirt could well make its competitive debut in that final—adding a splash of flair to what’s expected to be a hard-fought encounter.
Beyond the kit: Juventus looking to the future
This new kit, as much as it’s rooted in the past, is also a statement about where Juventus are headed. For the women’s side in particular, it reflects the club’s growing stature not just in Italy, but across Europe. They’re no longer just participating in competitions—they’re setting the standard.
Lehmann represents that ambition. She’s part of a new generation of players who blend personality with professionalism, who bring both flair and work ethic to the pitch. And as the new season looms, all eyes will be on how this team—dressed in their updated black, white, and pink—continues to evolve.
There’s an energy around Juventus right now. A confidence that’s hard to ignore. The kit is just one part of that story, but it tells you everything you need to know: this is a club that respects its past, lives in the present, and dreams big about the future.
So when Alisha Lehmann says “no words,” maybe that really is the best way to sum it all up. Sometimes, the kit—and the moment—speak for themselves.
