Chivas Regal Becomes Ferrari’s New Sponsor!
Ferrari has announced that it has signed a multi-year sponsorship deal with Scottish whisky brand Chivas Regal.
Announced ahead of next weekend’s Las Vegas Grand Prix, the agreement between Ferrari and Chivas Regal will be used to raise awareness of the dangers of drink-driving in particular.
Ferrari team principal Fred Vasseur said in a statement about the agreement: “We are delighted to announce our partnership with Chivas Regal, with whom we share the values of striving for excellence, attention to detail and craftsmanship.”
“Based on years of tradition and an understanding that aims for continuous improvement, we share the desire to progress and set benchmarks in both areas.”
“I look forward to working with Chivas Regal on a collaboration that will be beneficial for both brands.”
“This partnership marks an important shift in gear for Chivas Regal as it enters a new era in sports culture,” said Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal.
“We want to use this new platform to engage a growing and increasingly diverse new fan base for the 2025 season and beyond, and to ensure that motorsport fans around the world know they should never, ever drink and drive.”
