DAZN has secured exclusive broadcasting rights for the FIFA Club World Cup, marking a significant milestone for the sports streaming platform. The deal, valued at approximately €1 billion (£829 million), will see DAZN become the global home for one of football’s premier club tournaments.
The partnership between DAZN and FIFA officially kicks off on Thursday, when the draw for the FIFA Club World Cup will take place in Miami, broadcast live. This agreement ensures that DAZN will provide comprehensive coverage of the tournament, bringing it to billions of football fans worldwide.
FIFA president Gianni Infantino commented on the deal: “Through this broadcasting agreement, billions of football fans worldwide can now watch what will be the most widely accessible club football tournament ever – and for free.”
DAZN’s extensive reach is set to make the FIFA Club World Cup more accessible than ever before, with the potential for sublicensing rights to local free-to-air broadcasters, broadening its audience even further. This move represents a major step forward in DAZN’s ambitions to solidify its place as a key player in global sports broadcasting.
