Deportivo Alavés has announced a new sponsorship agreement with Cyprus-based news website MeritKing.news. The partnership, which designates MeritKing as the club’s official partner in Europe and Turkey for the next three seasons, is in line with Alavés’ ongoing international expansion and growth strategy.
A Strategic Partnership for Global Growth
Founded in 2018, MeritKing operates in the European and Turkish markets and this collaboration with Deportivo Alavés will help both organizations increase their presence in these regions. James Heffernan, CEO of MeritKing, expressed his excitement about the collaboration, saying: “We are thrilled to partner with Deportivo Alavés. This important commitment will strengthen both our companies.”
Haritz Kerejeta, CEO of Baskonia-Alavés Group, emphasized the club’s commitment to global expansion and added: “this collaboration strengthens our medium-long term commitment to establishing a foothold in new markets.”
Sponsorship Details
The three-year deal includes various digital and physical assets for MeritKing. The brand will gain visibility through virtual LED ads in European and Turkish broadcasts during matches against top teams such as FC Barcelona, Real Madrid and Atlético de Madrid. In addition, MeritKing will increase its visibility and presence alongside Deportivo Alavés by being in the background of the pitch during these important matches.
