Manchester United CEO Omar Berrada Sets 2028 Deadline for Premier League Title Win
In a reported internal message to staff, Manchester United CEO Omar Berrada has set a target for the club to reclaim the Premier League title by 2028. Since Sir Alex Ferguson’s last triumph in the 2012/13 season, the Red Devils have struggled to replicate their dominance, finishing as runners-up only twice—under Jose Mourinho in 2018 and Ole Gunnar Solskjaer in 2021.
After years of inconsistency and managerial changes, Berrada’s reported message aims to set a clear goal for the club to work towards. With United enduring a difficult start to the current season, the CEO’s statement is a sign of renewed ambition to reestablish the Red Devils as Premier League contenders within the next five years.
Ten Hag and the Vision for the Future
Despite the setbacks of this season, Berrada and sporting director Dan Ashworth have continued to support Erik ten Hag’s leadership as head coach. With the recent arrival of Sir Jim Ratcliffe and his investment, United will be hoping for a more stable and strategic path to success. The Athletic’s report on Berrada’s message suggests that the club is laying out a concrete timeline and plan to restore Manchester United to the top of English football.
The Road Ahead
With a firm deadline set for a Premier League title win by 2028, United’s leadership signals a drive to build a competitive squad and implement a long-term strategy to regain their place among England’s elite. The expectations will put pressure on both ten Hag and the players to achieve this goal, while Berrada and the club’s management will be tasked with creating an environment that fosters success on the pitch.
