PUMA Launches New Kits for Africa’s Football Giants, Showcasing ‘Identity and Culture’

PUMA has unveiled the new home and away kits for five of Africa’s most successful national football teams: Egypt, Senegal, Ghana, Ivory Coast, and Morocco. The designs are centered on celebrating each nation’s unique identity and culture, incorporating elements of art, history, and pride.

The intricate details in each kit reflect the distinct heritage of the respective countries. These kits are made using PUMA’s innovative RErecycling technology, ensuring at least 95% of the material comes from recycled textile waste. This not only highlights the commitment to sustainability but also aligns with the spirit of unity and responsibility that football fosters.

A Unique Look for Each Nation

• Egypt: The Pharaohs’ kits feature traditional patterns symbolizing their rich history and legacy in African football.
• Ghana: The home kit retains a classic white base, representing peace and purity, while the away kit showcases bold yellow tones, celebrating the nation’s vibrant energy.
• Senegal: Inspired by Senegalese textiles, the kits use vibrant colors and bold patterns to pay homage to the country’s craftsmanship.
• Ivory Coast: The Elephants’ kits highlight their dynamic culture with striking designs that blend modern aesthetics with traditional art.
• Morocco: The Atlas Lions’ kits feature intricate motifs reflecting Moroccan architecture and artistry.