Formula 1 CEO Stefano Domenicali shared his vision for the future of the sport at the Autosprint Golden Helmets awards ceremony, which took place in his hometown of Imola. The 2024 season, which saw an exceptional performance from Max Verstappen, has been a defining year for Formula 1, and Domenicali took the opportunity to reflect on its successes and outline the strategic direction for the future. His comments about Formula 1’s expansion plans and the next steps for the sport have sparked interest in the global racing community, focusing on international growth and key developments.
Formula 1’s 2024 Season: A Solid Foundation for Growth
Stefano Domenicali began his address by evaluating the 2024 Formula 1 season, which has largely been dominated by Max Verstappen’s incredible performance. Despite Verstappen’s supremacy, Domenicali remained optimistic about the overall success of the season, highlighting the increasing excitement and engagement around Formula 1. He gave the season an “8 out of 10” rating, suggesting that while there were strong performances, there is still room for improvement in the future.
“I would give the season 8 out of 10,” Domenicali told Sky Italia, reflecting on the year. “I think we deserve a higher score next season because we have all the elements to deliver a great show. There will also be many young drivers on the track, which is a positive period for our sport.” Domenicali’s optimism reflects the growing depth of talent in the sport, with young drivers like Lando Norris, George Russell, and others bringing fresh energy to the grid.
The Formula 1 CEO emphasized that the sport’s current trajectory is positive, not only because of the performances on the track but also due to the broader global interest that the sport is generating. The involvement of new markets, the rising popularity of the sport in various regions, and the integration of sustainability and innovation all contribute to the strong outlook for Formula 1’s future.
Max Verstappen’s Dominance and the 2024 Formula 1 Season
One of the key areas that Domenicali addressed in his speech was Formula 1’s goal to expand its footprint in untapped regions. While the sport has a strong following in Europe, North America, and parts of Asia, Domenicali pointed out that the real opportunity for growth lies in emerging markets such as Africa, the Middle East, and Asia. According to Domenicali, these regions are crucial for Formula 1‘s long-term success and sustainability.
“Our next goal is to strengthen the growth we have achieved in recent years in regions where we have not yet fully realized it,” Domenicali stated. The Formula 1 CEO emphasized the importance of reaching audiences in new countries where the sport has significant potential but has yet to make a lasting impact. He specifically pointed to Africa, Asia, and the Middle East as regions where the sport should continue to invest its efforts and resources.
Domenicali acknowledged that Formula 1 has already made strides in these regions, particularly in the Middle East, with the Saudi Arabian Grand Prix being added to the calendar in recent years. The growing interest in Formula 1 in markets like China, Japan, and India is another positive sign, as the sport’s visibility in these countries increases. However, there is still much work to be done to ensure Formula 1 can fully capitalize on these untapped opportunities.
Formula 1’s Media and Technological Advancements
In addition to focusing on geographical expansion, Domenicali also discussed the importance of media and technological innovations in shaping the future of Formula 1. One of the most exciting developments for Formula 1 fans is the upcoming Brad Pitt film, which is scheduled for release in 2025. The film, which is expected to explore the thrilling world of motorsport, will help attract new audiences to the sport and introduce Formula 1 to a wider global fanbase.
Domenicali mentioned that the film is an integral part of Formula 1’s broader strategy to engage with new, diverse audiences and expand the sport’s reach through non-traditional channels. The collaboration with Hollywood is a step toward making Formula 1 more accessible and appealing to people who may not be avid followers of motorsport but are interested in the entertainment and drama that surround the sport.
Moreover, Formula 1 is embracing technological advancements, particularly in the area of sustainable fuels. The push towards sustainability is a key component of the sport’s strategy moving forward. Domenicali emphasized that new sustainable fuels will not only help reduce the sport’s carbon footprint but also present an opportunity to reach a new demographic of environmentally conscious fans.
As Formula 1 continues to push the envelope in terms of innovation, it is clear that the sport is evolving beyond traditional racing. The integration of cutting-edge technologies both on and off the track, along with the focus on sustainable solutions, positions Formula 1 as a leader in the world of motorsports, setting new benchmarks for other sports to follow.
The Future of Imola and Historic Tracks in Formula 1
While discussing the future of Formula 1, Domenicali also touched upon the topic of iconic race venues, including Imola. The Emilia Romagna Grand Prix, held at Imola, has been a fan favorite for many years, but Domenicali noted that the current contract for the Imola circuit expires in 2025. This leaves the future of the race uncertain, with the possibility of historical tracks being included in Formula 1’s calendar rotation.
“During the Covid period, Imola responded to our call at a time when there were not enough races. However, today it may not be a permanent solution. Our work on this issue continues,” Domenicali said. Imola’s inclusion in the Formula 1 calendar was a temporary measure during the Covid-19 pandemic when several races were canceled, but its continued place in the calendar will depend on various factors, including financial and logistical considerations.
Domenicali highlighted the importance of maintaining a balance between traditional venues and the introduction of new circuits. Historic tracks have played an essential role in shaping the identity of Formula 1, and finding ways to incorporate them alongside newer venues will be key to preserving the sport’s rich history while expanding its global appeal.
Formula 1’s Long-Term Vision: A Balance of Tradition and Innovation
Domenicali’s comments on the future of Formula 1 underscored the sport’s focus on both expanding its global reach and maintaining the rich legacy of its historic venues. The challenge for Formula 1 will be to strike a balance between innovation and tradition, ensuring that the sport remains competitive and appealing to fans while staying true to its roots.
As Formula 1 continues to attract new fans from all corners of the globe, the next few years are crucial for the sport’s continued growth. Whether it is through media projects like the Brad Pitt film, the introduction of new sustainable fuels, or the strategic expansion into new markets, Formula 1 is positioning itself for a bright future. The road ahead is filled with opportunities, and Domenicali’s leadership will play a pivotal role in shaping the future of the sport.
Domenicali’s Vision for Expanding Formula 1 in Africa, Asia, and the Middle East
Formula 1 is entering a new phase of its evolution, with Stefano Domenicali’s ambitious plans for the future promising an exciting new chapter for the sport. The focus on expanding into emerging markets like Africa, Asia, and the Middle East, combined with the sport’s commitment to technological advancements and sustainability, sets Formula 1 on a trajectory for long-term success. At the same time, the continued emphasis on iconic race venues and the introduction of new entertainment projects will help keep the sport in the public eye, attracting new fans and ensuring Formula 1 remains at the forefront of motorsport for years to come.
