Lewis Hamilton, who is set to transition to Ferrari in 2025, is entering a new era in fashion collaborations.
The seven-time world champion has officially stepped into the luxury fashion arena. Earlier this year, Hamilton signed a brand ambassador agreement with Dior and featured in the French fashion giant’s first campaign.
Dior’s new lifestyle capsule collection, designed in collaboration with Kim Jones and Hamilton, marks the initial steps of Hamilton’s entry into the world of high fashion.
The collection, created by Kim Jones in collaboration with Hamilton, reflects Hamilton’s passion for high fashion.
With his transition to Ferrari, Hamilton will also take over existing collaborations with brands such as Giorgio Armani, Ray-Ban, and Richard Mille. Among all these brands, Ferrari has its own fashion line called ‘Ferrari Style,’ although drivers typically do not play an active role in promoting this brand.
