Mercedes-Benz to Carry the Summoner’s Cup in a Custom Electric G-Class for League of Legends World Championship
As a part of its partnership with Riot Games, Mercedes-Benz has unveiled its plans to carry the Summoner’s Cup— the League of Legends World Championship trophy— in its new custom electric G-Class SUV. The vehicle will be used as the official trophy carrier for the Worlds 2024 tournament, traveling between the three host cities: Berlin, Paris, and London.
Since 2020, Mercedes-Benz has been a key partner for the League of Legends World Championship, serving as both the presenting and official automotive partner. The brand has provided transportation for teams and staff over the last four years during Worlds events, enhancing the tournament’s operations. This year, the collaboration extends to Mercedes-Benz taking on the role of official trophy carrier, showcasing its new electric G-Class model across the event’s venues.
A Custom G-Class for Worlds 2024
The electric G-Class, one of Mercedes-Benz’s iconic models, has been customized specifically for the Worlds 2024 tournament. Through its MANUFAKTUR program, Mercedes-Benz added special League of Legends details to the vehicle, including a trunk designed to carry the Summoner’s Cup and interior elements stitched with the Worlds logo. The trophy will travel across the event locations in this custom vehicle, culminating at the Grand Finals in London.
Celebrating the Partnership and Promoting Electric Vehicles
The use of the electric G-Class SUV not only supports the League of Legends event but also promotes Mercedes-Benz’s latest sustainable model. A symbol of modern luxury and innovation, the electric G-Class showcases the brand’s move toward greener transportation. Additionally, Mercedes-Benz will provide the winning team with Worlds champion rings as part of the celebration.
Statement from Mercedes-Benz
Bettina Fetzer, Vice President Communications & Marketing at Mercedes-Benz AG, shared the brand’s excitement about the partnership: “As a long-standing partner of League of Legends Worlds, we are particularly excited to welcome one of the world’s biggest esports events in Berlin, Paris, and London. Together with Riot, we are looking forward to creating unique and memorable moments for the community and to making the world believe in the outstanding performance of all athletes participating.”
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